Rankings

The 20 Cheapest Online MBA in Marketing Schools in 2023

Cheapest Online MBA in Marketing - featured image

With today’s competition in the job market, more and more students are seeking to enroll in undergraduate and graduate programs and obtain more competency skills and advanced knowledge to stand out in a crowd of applicants. While some jobs only require a bachelor’s degree, the accomplishment of an MBA program shows a dedication to acquiring, honing, and using talents that can help a business prosper. Additionally, MBA professionals are more assured of their marketability and the depth of knowledge they can contribute to various undertakings.

But when it’s time to enroll for an MBA degree, prospective students should consider specialization. They should consider the kind of MBA that is worthwhile of time and effort and exhibits more promising signals of future employment chances.

At a Glance

An MBA degree, depending on the school’s curriculum, offers prospective graduate students a pool of concentrations. One of the oldest yet still significant management studies in the technologically-driven world is marketing. According to the Bureau of Labor Statistics, marketing jobs are expected to grow 10 percent within 2021 and 2031.

Because the business world is relying more and more on technology, marketing professionals have become more in demand. Today’s businesses must be able to communicate with a global audience in an always-online world. It must be able to operate in a complex and changing digital environment. Since conventional marketing methods have fallen out of favor, employers are looking for marketers who can adapt to and thrive in this unsettling environment.

MBA in marketing students will study a wide range of subjects necessary to keep up in the business world, such as finance, strategic planning, and organizational behavior, along with a selection of marketing courses. The classes of an MBA in marketing will be made up of core and elective topics; some will be required to successfully finish your specialization, while others can be chosen at your discretion based on your interests in marketing.

Cheapest Online MBA in Marketing - fact

Core MBA marketing disciplines differ by program, but the following are some courses you might choose as a specialization:

  • Market research
  • Behavioral marketing science
  • B2B marketing
  • Brand management
  • Luxury marketing
  • Consumer behavior
  • Social media marketing
  • Digital marketing

An MBA with a concentration in marketing will equip you with skills and knowledge crucial in today’s business environment, especially for eCommerce. Marketing experts will assist merchants in guiding customers’ decisions regardless of what people purchase or how they do so by using their analytical skills to examine every aspect of consumer behavior and their creative skills to develop strategies that will influence that behavior.

Most students planning to obtain a graduate degree are busy working adults; thus, the popularity of MBA online programs. Thanks to technological advancements, these non-traditional graduate students can enroll in one of the best online MBA programs in marketing without having to quit their jobs. 

However, some online MBA programs can be very costly, especially those from private colleges and universities. Luckily, many schools now offer affordable online MBA options, allowing students to obtain the necessary marketing skills and knowledge without breaking the bank. 

Here’s a list of the 20 most affordable online MBA programs in marketing. 

The 20 Cheapest Online MBA in Marketing Programs

Southeastern Oklahoma State University

Southeastern Oklahoma State University

Durant, Oklahoma

Southeastern Oklahoma State University offers one of the most affordable and fully online MBA in Marketing degree programs that help students understand how consumers make buying decisions and how to use social media for marketing campaigns. This online MBA in marketing will train students to become future marketing leaders able to handle a diversified team or department of experts with various abilities in marketing. Online MBA in marketing students at SOSU will be equipped with proficient knowledge in digital marketing and data analytics and skills that will allow them to see the big picture and create plans to reach objectives.

SOSU’s online master of business administration degree in marketing requires students to complete four concentration courses to help them gain capabilities crucial for today’s competitive market:

  • Social Media Marketing
  • Analytics for Supply Chain Logistics
  • Marketing Analytics
  • Consumer Behavior

Southeastern Oklahoma State University’s affordable MBA in marketing provides students with an experienced faculty that will guide them throughout their MBA coursework. The Association to Advance Collegiate Schools of Business-accredited MBA coursework includes foundational courses in finance, behavioral management, accounting, economics, and research and data analysis. Graduates of the MBA in SOSU are expected to become key players in various marketing fields, such as advertising and promotions. 


Liberty University

Liberty University 

Lynchburg, Virginia

Liberty University offers one of the cheapest online degrees with several financial aid options available for online students, one of which is the online MBA in Marketing. The online marketing MBA program at Liberty University helps students gain competency in today’s marketing and business environment through a curriculum focusing on blending faith with academia in a professional setting and applying ethics to marketing strategies tailored for future marketing managers.

Even with the online marketing MBA, students are required to complete a capstone course that will allow them to showcase their newly acquired skills through a practical group project. 

Students will be equipped with the necessary tools through various marketing courses to become successful in marketing for all kinds of businesses. By providing both core business courses and focused marketing courses, our MBA with a marketing specialty focuses on crucial marketing ideas. Marketing courses include:

  • Marketing Promotions
  • Supply Chain Management
  • Marketing Research
  • Consumer Behavior

Liberty University’s affordable MBA in marketing, an Accreditation Council for Business Schools and Programs-approved coursework, offers a rigorous curriculum with practical emphasis, committed faculty, and a flexible structure, to help working adult students achieve their full potential. With Liberty’s online MBA in marketing, students will be given the skills and education necessary for success, including knowledge about accounting, international business, managerial finance, operations management, and legal issues.


University of South Dakota

University of South Dakota

Vermillion, South Dakota

The University of South Dakota offers an affordable online MBA in Marketing designed to help current and future marketing leaders gain the necessary skills and knowledge to promote products and services. The program strongly emphasizes making decisions, solving problems, comprehending the function of business in society, and fostering social responsibility and leadership. Students study themes that will enhance their capacity to upscale their skills for the marketing and business industry, which includes managerial economics, managerial marketing, managerial finance, operations management, leadership development, quantitative analysis, and business and its environment.

USD’s affordable online MBA in marketing gives students the freedom to choose concentration courses with the guidance of an academic counselor that will help them evaluate what they need. Students are allowed to select four of the following concentration courses:

  • Topics in Business 
  • Supply Chain Management 
  • Data Mining for Managers
  • Brand Management
  • New Product Development

The University of South Dakota’s affordable MBA in marketing, accredited by the Association to Advance Collegiate Schools of Business, trains future marketing leaders to have the ability to perform marketing communication digitally and across cultural boundaries. Students will learn through the help of the school’s experienced faculty, who have worked for both powerful businesses and grittier startups. The faculty will help students pursue jobs in marketing, retail management, or even company startup when combined with attractive internship and study abroad options.


Touro University Worldwide

Touro University Worldwide

Los Almitos, California

Touro University Worldwide offers an affordable online MBA in Marketing degree tailored to cultivate working professionals’ goals to become future managers, leaders, and visionaries in various organizational contexts. This affordable MBA in marketing blends problem-solving marketing abilities with marketing theory, which will help students build upon their bachelor’s degree knowledge and be able to address the complex marketing challenges presented by businesses functioning in a fiercely competitive multinational business environment.

Aside from the flexible and affordable MBA curriculum, students will enjoy a curriculum that applies contemporary marketing principles to assess and develop a profitable marketing strategy for businesses through the following concentration courses:

  • Integrated Marketing
  • Contemporary Marketing 
  • Social Media Marketing Strategy 

Touro University Worldwide’s online MBA in marketing, being an Accreditation Council for Business Schools and Programs-approved program, ensures students that they’ll learn from industry experts with doctorate degrees and years of real-world experience in both business and marketing management.

Upon graduation, students in the online MBA in marketing program will have the professional knowledge and competencies required to become marketing industry professionals.


Saint Leo University

Saint Leo University

St. Leo, Florida

Saint Leo University offers an affordable online MBA in Marketing degree created to assist students who are already employed or wish to work in marketing-related industries, such as sales, promotions, brand management, market research, and digital marketing. The MBA in marketing at Saint Leo aims to give students a thorough understanding of all the business-related strategic marketing ideas and concepts necessary to help businesses effectively promote their products and services. This online MBA degree is also one of the most flexible, having multiple start dates each year.

To help students have better decision-making skills, this online MBA degree provides concentration courses that will help students understand how to choose the optimal product, promotion, price, and distribution choices. The following concentration courses tackle topics that discuss entry strategy for a new market by learning to analyze the economic, cultural, and legal environments:

  • Global Marketing
  • Sales Management 
  • Advertising and Promotion 
  • Brand Management 
  • E-Marketing 
  • Strategic Management 

Saint Leo University’s online MBA in marketing—as approved by the Accreditation Council for Business Schools & Programs—is a degree program that incorporates student-centered instruction, forward-thinking research, entrepreneurial leadership, and chances for professional networking. Faculty members contribute decades of real-world expertise to the classroom, ensuring that online students are at the forefront of marketing.


University of Colorado

University of Colorado

Denver, Colorado

The University of Colorado at Denver offers an affordable online MBA in Marketing designed to help prospective students comprehend the difficulties of serving domestic and international markets in a global marketplace. This online MBA in marketing promotes the study of social media and artificial intelligence-based communication channels that have altered traditional marketing strategies. Upon graduation, students will have several career options, including marketing management, developing new products, independent marketing, and business-to-business marketing.

This online MBA in marketing emphasizes electives that give students the skills to launch a professional marketing career in various settings and face all company or entrepreneurial endeavors. Students will be required to complete these four concentration courses:

  • Market Research Analytics
  • Consumer Intelligence: Psychology and Behavior
  • CRM, Big Data, and Marketing Metrics
  • Digital Media Marketing – Tools and Analytics

The University of Colorado at Denver’s online MBA in marketing, accredited by the Association to Advance Collegiate Schools of Business, is taught by industry-experienced faculty that ensures the curriculum meets the most recent marketing trends. Online students will also have the option for one international business study, focusing on case studies and international consulting assignments to give them valuable hands-on experience.


University of Kansas

University of Kansas

Lawrence, Kansas

The University of Kansas’ cheap online MBA programs allow students to choose a specialization after completing core business administration courses. One of the several concentrations available at KU is marketing, which helps students focus on marketing subjects to gain the necessary skills and knowledge to advance their careers.

KU’s online MBA in marketing program’s main objective is to give students the flexibility to finish their degrees anytime and from any location. Since most students enrolling in these courses are working professionals with significant work commitments, the academic schedule’s flexibility is unquestionably one of its essential characteristics.

Students who choose to major in marketing in KU’s online MBA in marketing program are required to complete four marketing elective courses:

  • Consumer Behavior 
  • Integrated Marketing Communications 
  • Global Marketing 
  • Digital and Social Media Marketing

University of Kansas’ online MBA in marketing, the Association to Advance Collegiate Schools of Business-approved program, gives students the privilege of studying with the same faculty of nationally renowned practitioners and researchers who teach the school’s on-campus seminars.

Online marketing students will join an exceptional student cohort of seasoned business professionals that will help them understand the current difficulties of the marketing industry. Upon graduation, students will have extensive marketing and general company management knowledge.


University of Saint Mary

University of Saint Mary

Leavenworth, Kansas

The University of Saint Mary offers one of the most affordable online MBAs in Marketing and Advertising designed to help working professionals understand the concurrent needs that have already changed due to the development of digital media and other effective advertising strategies.

This specialized online MBA degree will help students create an effective marketing campaign for all sorts of businesses, observe consumer behavior, review current advertising, and learn how to maximize the return on investments, all in one year of study. Additionally, this online MBA degree will help students examine the philosophy behind successfully inspiring teams to bring ideas to market.

USM’s online MBA aims to incorporate real-world learning opportunities, concepts, and pitches into the curriculum, allowing students to learn about sustainable product development, preservation, and growth. Students who choose the marketing and advertising concentration are required to complete three concentration courses:

  • The Advertising Industry in the 21st Century
  • Buyer Behavior and Marketing Research
  • Advanced Strategic Marketing and Planning

The MBA in Marketing and Advertising, offered at the University of Saint Mary, has gained the approval of the accrediting agency, the International Accreditation Council for Business Education. Upon graduation, students will have the practical skills of choosing appropriate advertising mediums and developing aggressive pricing tactics to help increase sales and business profitability.


Campbellsville University

Campbellsville University

Campbellsville, Kentucky

Campbellsville University, one of the most affordable Christian colleges in the United States, offers an affordable MBA in Marketing degree program for working adult students who wish to pursue upper-level positions in the industry. The online MBA with a marketing concentration will help students gain fundamental skills and knowledge in several subjects, including managerial finance, corporate ethics, and organizational theory, that will help students become influential marketing leaders. Students will learn how to apply marketing ideas to management decisions and relate the concentration to healthcare institutions.

In addition to learning the basics of business administration, students can select up to three of the four electives from the marketing track to further customize their MBA degree for their future career plans:

  • Healthcare Marketing
  • International Marketing
  • Marketing Research
  • Marketing Communication

Campbellsville University’s online MBA in marketing, accredited by the IACBE-International Accreditation Council for Business Education, is taught by a faculty with practical expertise in marketing, allowing students to know what it’s like to work in such a competitive market.


Montclair State University

Montclair State University

Montclair, New Jersey

Montclair State University offers an affordable online MBA in Marketing designed to help aspiring marketing managers develop leadership skills and become influential in the industry.

The marketing emphasis of the MBA degree at MSU will guide students in discovering the fundamentals of marketing in the information age, which will give students the necessary knowledge to identify the best marketing campaign or strategy for a business. Students will develop proficiency in social media marketing, services marketing, and integrated marketing communications to oversee marketing and project management. 

Montclair State University’s online marketing MBA program aims to equip students with all the necessary knowledge and skills to become leaders in marketing. The program allows students to tailor their marketing degree by choosing nine of the following concentration courses:

  • International Marketing Management
  • Marketing Metrics
  • Strategic Brand Management
  • Independent Study in Marketing
  • Delivering Service Excellence
  • Pharmaceutical Marketing and Health Care Services
  • Integrated Marketing Communication: Crisis Management
  • Integrated Digital Advertising Planning across Multiscreen, Hyper‐targeted Media
  • Omni-Channel Retailing
  • Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment)
  • Sales Management
  • New Product Development

Montclair State University’s online MBA in marketing degree is Association to Advance Collegiate Schools of Business-approved. It is taught by experts with years of practical experience in the marketing industry and teaching business programs. Upon graduation, students will have an expanded knowledge of basic marketing principles and strengthened communication skills necessary to reach target markets in a modern environment.


Tiffin University

Tiffin University

Tiffin, Ohio

Tiffin University offers an affordable online MBA in Marketing designed to help students explore strategic brand and worldwide marketing, as well as information systems and field analysis, which help graduates become successful marketing and business managers. The online MBA in marketing will keep students updated on the informational age of the industry, allowing them to keep up with and surpass the competition.

Additionally, students will have proficient knowledge of how to customize strategic marketing plans, such as the rewards and challenges of negotiating sponsorships and endorsements, for various businesses to increase exposure and sales. 

TU’s online MBA in marketing takes students to an international marketing arena, which means that students will study marketing from a global standpoint. To help students understand how marketing works domestically and internationally, they will be required to complete four concentration courses:

  • Information Systems for Marketing
  • Strategic Brand Management
  • Global Marketing Management
  • Marketing Field Analysis

Tiffin University’s online MBA in marketing, as approved by the ACBSP or Accreditation Council for Business Schools and Programs, is backed by a faculty that communicates with students on a deeper level and guides them in developing better negotiation and collaboration skills to prepare for marketing success.


St. Bonaventure University

St. Bonaventure University

Saint Bonaventure, New York

St. Bonaventure University offers an affordable online MBA in Marketing that provides students with interactive and personalized marketing coursework to help them succeed in the marketing industry. This online graduate degree will equip aspiring marketing leaders with the skills and knowledge they need to assume greater responsibility and capacity for leadership, increase awareness of business processes, be better at decision-making, and develop a global mindset.

Students in the online MBA in marketing at SBU will be prepared to face the difficulties facing various businesses in both the domestic and international arenas. Students are required to complete three concentration courses:

  • Marketing Research
  • Consumer Behavior
  • International Marketing

St. Bonaventure University’s online MBA in marketing, an Association to Advance Collegiate Schools of Business-recognized program, provides online students with numerous resources to help them throughout their MBA journey. Online students receive individualized attention from industry-experienced faculty members and can communicate with them by phone, e-mail, and video conference. Additionally, online students will have access to free books, scenario-based projects, videos, and other techniques to learn new concepts and skills.


Colorado Technical University

Colorado Technical University

Colorado Springs, Colorado

Colorado Technical University offers an affordable online MBA in Marketing designed for students who are critical thinkers and wants to develop proficiency and become successful marketing leaders. This online MBA in marketing helps students develop skills and knowledge to produce and use successful, cutting-edge marketing strategies for domestic and international businesses. Students will investigate marketing tactics for global, multinational, and international markets and understand how to become an effective marketing professional in today’s data and technologically-driven business world.

To help students obtain the capabilities necessary to obtain mid to upper-level marketing positions, this online MBA in marketing offers four concentration courses that will give students an overview and deep understanding of today’s marketing:

  • Marketing Research Methods
  • Marketing in the Digital Age
  • International Marketing
  • MBA Capstone

Colorado Technical University’s online MBA in marketing, as approved by the Accreditation Council for Business Schools and Programs, ensures students obtain the education they need to succeed by learning from industry-experienced faculty. This online MBA in marketing provides students with optional hands-on experience. Students can participate in a capstone course where they create a group to manage a $100 million company in a secure environment.


University of Massachusetts

University of Massachusetts 

Amherst, Massachusetts 

The University of Massachusetts at Amherst offers an affordable online MBA in Marketing tailored to meet the specific marketing education needs of students interested in working in the industry and creating names for themselves. This online MBA in marketing was designed to help students be equipped with the necessary managerial abilities, business ethics, and commercial knowledge through a mixture of fundamental business administration courses and marketing elective courses. Students with this master’s degree will be able to comprehend the shifting nature of the world economy, foresee consumer wants, transform those needs into goods and services, and design marketing strategies for profitable product sales.

Unlike other graduate programs where the electives are constant, the electives of this online MBA in marketing degree are offered on a rotating basis. The current marketing electives available are:

  • Ecommerce Logistics
  • Fundamentals of Product Marketing
  • Marketing Strategy
  • Quality Analytics
  • Salesforce for Marketing & Sales
  • Services Marketing Management
  • Web Analytics for Digital Marketing

The University of Massachusetts at Amherst’s online MBA in marketing, which gained the AACSB-Association to Advance Collegiate Schools of Business’ approval, provides students with experienced faculty and academic advisors who will help them choose the best elective courses for their career and educational goals. While this business program can be completed online, those living in Massachusetts are encouraged to take some on-campus MBA courses and in-person seminars and interact with professors and other students.


Maryville University of Saint Louis

Maryville University of Saint Louis

Saint Louis, Missouri

Maryville University of Saint Louis offers an affordable online MBA in Marketing that provides flexibility for busy working adult students with hopes and dreams of becoming established marketing professionals. This online MBA in marketing teaches students the ins and outs of business promotions, from small-scale individual sales to global corporate brands. Students will gain competency skills in developing internet marketing strategies, from using paid ads to maximizing free exposure. 

This online MBA in marketing aims to equip students with the competencies necessary to keep them ahead of the competition through five marketing courses: 

  • Consumer behavior
  • Social networking
  • Search engine optimization
  • Branding
  • Integrated marketing communications

Maryville University of Saint Louis’ online MBA in marketing earned the nod of the ACBSP – Accreditation Council for Business Schools and Programs. The faculty of this online MBA degree seeks to impart their knowledge, skills, and experience to help students apply theories and concepts in practice and expose them to the practical aspects and, to some extent, the know-how. They will contribute to students’ success significantly. 


Florida Institute of Technology

Florida Institute of Technology

Melbourne, Florida

Florida Institute of Technology, or Florida Tech, offers an affordable online MBA in Marketing designed to train students to face the marketing industry’s difficulties and become proficient and practical market research analysts. Students in this online MBA degree will study how to spot marketing opportunities and create winning strategies to help businesses promote their products or services and increase sales and profits, along with learning practical leadership skills to manage a team of marketing professionals. 

The online MBA in marketing at Florida Tech focuses on developing student skills that directly affect a business’s sales and genuine equity. Students in the MBA in marketing specialization are required to complete four concentration courses:

  • Strategic Marketing
  • International Business
  • Consumer Behavior Strategies
  • Advanced Market Research

Florida Tech’s online MBA in marketing, accredited by the International Assembly for Collegiate Business Education, allows online students to partake in internships and other in-person involvement to gain networking opportunities. Additionally, a student who shows a great talent in creating business ideas may be invited to the school’s Student Business Incubator, a program that offers the tools and direction needed to develop student business ideas into viable enterprises.


Southern New Hampshire University

Southern New Hampshire University

Manchester, New Hampshire

  • Average Cost: $18,810
  • Tuition per credit for online MBA program: $627
  • Units Required: 36 
  • Program Length: 1 year
  • Financial Assistance Options:

Southern New Hampshire University offers an affordable online MBA in Marketing designed to teach students how to draw in customers from various demographics, apply theories to accomplish business marketing goals, and better understand target consumers using emotional intelligence and critical thinking skills. Students will be trained to combine effective marketing techniques with brand management and explore how to create brand experiences that become habits and identities. Students will gain practical experience as they create a marketing strategy for a company throughout the course.

To help students in applying, integrating, and combining business principles in a marketing framework, SNHU’s online MBA in marketing will require students to complete three concentration courses:

  • Promotions Management 
  • Consumer Behavior and Marketing 
  • Brand Management 

SNHU’s online MBA in marketing is Accreditation Council for Business Schools & Programs-accredited, and is taught by industry-experienced faculty that ensures students learn everything they can from the curriculum. Additionally, the MBA curriculum has recently adopted “scenario-based” learning activities, which means that students will be given a problem-solving predicament while they live in an interactive storyline. This program activity will enhance your critical and creative thinking, problem-solving, and disciplinary and interdisciplinary knowledge and skills.


American InterContinental University

American InterContinental University

Schaumburg, Illinois

American InterContinental University offers an affordable online MBA in Marketing designed to teach students how marketing affects corporate operations, strategy, and finance. Students in this online marketing MBA will learn how to integrate economic theory, strategic communication, and quantitative and qualitative research analysis and have an increased knowledge of business administration and marketing.

AIU’s online MBA in marketing’s goal is to train students to become proficient marketing leaders that know how to manage brand identity and products, develop captivating campaigns, and make strategic decisions on a global scale by studying four concentration courses:

  • Strategic Marketing
  • Research Methods in Marketing
  • International Marketing
  • Product and Brand Management

American InterContinental University’s online MBA in marketing, as the ACBSP or Accreditation Council for Business Schools and Programs has approved, is taught by a faculty with years of experience in marketing and teaching. The faculty will help students hone leadership, analytical, and decision-making abilities. Upon graduation, MBA students will have enough training and knowledge to apply theories to solve real-world marketing problems.


Clayton State University

Clayton State University

Morrow, Georgia

Clayton State University offers an affordable online MBA in Digital Marketing created by specialists in the field to give students the skills and information necessary to manage the rapidly expanding digital marketing areas successfully. This unique MBA specialization equips students with the capacity to create compelling digital marketing strategies while fostering their creative faculties and increasing their understanding of digital platforms for product/service marketing. In addition to learning how to approach consumers online, evaluate performance, and create engaging content, students will also explore the vast business administration topics. 

This online MBA degree program offers both required and elective courses. To provide students with in-depth education on many facets of digital marketing as well as essential career skills, students will study three concentration courses on top of core business courses:

  • Digital Marketing Fundamentals
  • Digital Marketing Strategy
  • Social Media Strategy

Clayton State University’s online MBA in digital marketing, which gained the approval of AACSB-Association to Advance Collegiate Schools of Business, is facilitated by an experienced faculty that will impart their work and life experiences in the field to help students gain actual experience. The faculty ensures that students will be prepared for the increasing number of career opportunities and demands in the marketing industry.


University of Nebraska

University of Nebraskawales

Kearney, Nebraska

The University of Nebraska at Kearney’s cheap online MBA in Marketing is designed to prepare students to use operations and market research to increase market share and profit. This online marketing MBA degree will discuss effective marketing strategies used in today’s business environment, from learning basic techniques to performing extensive marketing research.

Students will not only focus on solving issues facing domestic businesses, but they’ll also be able to explore marketing from a more global standpoint. This degree will enhance the student experience by allowing them to showcase their opinion on current marketing issues, helping them increase their problem-solving and critical thinking skills.

To help students further customize their MBA program toward their career goals, they will be able to choose two elective courses in Marketing or related subjects in addition to the following four concentration courses:

  • Integrative Capstone Experience
  • International Marketing
  • Marketing Research
  • Consumer Behavior

The University of Nebraska at Kearney’s online MBA in marketing, an Association to Advance Collegiate Schools of Business-approved program, allows online students to attend on-campus courses and activities to engage with like-minded people and faculty. This opportunity will help online MBA students create a vast professional network to help them advance their careers and gain more knowledge beyond the coursework.

Frequently Asked Questions

What makes a Master of Business Administration in Marketing different from a Master’s In Marketing?

Both MBA and MS in marketing will require students to submit an application and fulfill all requirements, and be evaluated if they’re eligible for the program. One of the most significant distinctions between an MBA and an MS in marketing is their prerequisites. 

An MBA in marketing accepts students with any bachelor’s degree as long as it’s from an accredited college or university. In many circumstances, you can enroll in the cohort program without taking any particular preparatory classes. However, in the case of an MS in marketing, interested students must prepare for a more rigorous application process. Because there are stringent course requirements, a BS in marketing or a closely-related discipline is required if you wish to obtain an MS degree in marketing.

Another significant difference is the curriculum of each degree. The Master of Marketing curriculum specifically focuses on marketing, whereas the MBA curriculum offers a more comprehensive business foundation. MBAs allow students to take comprehensive business core courses in finance, operations, and strategy in addition to marketing. 

What benefits does MBA in Marketing students enjoy?

Most individuals considering enrolling in a Master of Business Administration in Marketing program are curious about the potential job advantages. There are several advantages to obtaining an MBA in marketing. 

For one, obtaining an MBA in marketing will help you have a competitive edge on job promotions. Young business professionals are fiercely competitive; therefore, getting more knowledge is necessary to position oneself as the best prospect. Stand out with an MBA and better understand how to advertise your abilities.

Additionally, with an MBA degree, getting an MBA is one of the best moves marketing professionals can make to advance their careers and their ability to generate money for the rest of their lives.

Those who earn an MBA degree also have higher chances of making a difference in their company, the economy, and society because they are now well-equipped with knowledge beyond what a bachelor’s degree can offer. 

Are MBAs in Marketing from the featured online programs valuable?

An MBA degree is a very valuable degree, whether it has been obtained online or on campus. The marketing degrees mentioned on the list have all regional and national accreditations. The best-value schools also have prestigious programmatic accreditations, such as:

  • AACSB-Association to Advance Collegiate Schools of Business
  • ACBSP-Accreditation Council for Business Schools and Programs. 

What does it take to get an MBA in Marketing?

An MBA in marketing is best for students who want to master business management, study market trends, or are driven by creativity. Any institution offering this reputable field of study requires that applicants have first earned a bachelor’s degree in marketing, general business, or communications. A good GPA of between 3.6 and 4.0 is frequently needed. If you have low GPAs on your bachelor’s degree, you always have the option to improve your GPA by enrolling in a few additional classes at your local community college before applying to an MBA program. Additionally, you must take the GMAT and score between 600 and 680 on it.

Always strive to submit your application before the deadline. This puts you ahead of your rivals, but the earlier you submit your MBA application, the more openings there will be. Additionally, you should have at least one recommendation from previous employment. 

Other MBAs in marketing may also only amidst students who have at least two years of work experience. This criterion was put in place to ensure that the student had a solid understanding of everything that goes into a modern marketing career, a strong work and business ethic, and a ton of relevant experience. These enriching experiences will also be helpful in your essay, which will describe how your professional and personal experiences have influenced your decision to pursue an MBA in marketing.

What are the attributes of an excellent marketer?

A firm can succeed by appealing to at least a specific consumer audience, if not everyone in general. The core of marketing is the reasoning and imagination needed to achieve this objective. Understanding your customers and meeting their needs without expressing them directly requires art and science.

Asking individuals to fill out surveys can occasionally elicit a few helpful suggestions, but a brilliant marketer cannot build their entire career around this strategy. Effective marketers must possess key characteristics, including analytical and creative thinking, empathy, and resilience.

Your capacity to solve problems using strong analytical and creative thinking skills will always be put to the test. If you think you cannot handle major issues, you’re not destined to become a marketer. Sales will inevitably decline at some point, management may assign blame, and you might get discouraged. Be resilient no matter what in your marketing endeavors.

Additionally, every marketer must be able to discern their target audience’s needs, wants, and desires.